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Research papers

Defining television quality through audience reaction measures

This paper will report on findings from an experimental study, commissioned by the Independent Television Commission (ITC), which explored a number of techniques for assessing audience satisfaction with television in terms of the perceived quality...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Barrie Gunter, John Clemens, Mallory Wober
June 15, 1992
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Citation

Gunter, Clemens and Wober (1992a, June 15). Defining television quality through audience reaction measures. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/defining-television-quality-through-audience-reaction-measures